our cable's nonexisting sound

Please excuse our confusing headline. But  this statement adresses the subject's very problem.


About the authentic sound:

Talking about authentic sound is a very sensitive task, defining it is even more difficult. Let's take the music of the 18th century for example. We don't know, what the music sounded like, how it was played, how the audience perceived the music. The listening habits were surely different from today's. The surrounding was also not as noisy as it is today. Nowadays we are exposed to different sorts of music all day. In supermarkets, lifts,... Due to that we have unlearnt to perceive music consciously. Music becomes an annoying irrelevancy. The next question is, how is the music interpreted? Interpretation is a matter of zeitgeist, a combination of scientific discoveries and contemporary taste. Music is trasported from the concert hall into your home. Different kinds of recording techniques and the individual taste of the sound editor influence the sound experience. If you like it or not is personal taste. But is that the authentic sound?


Canned music in different qualities is the last link in a long chain, that tries to simulate the authentic sound in your home. This endeavour is doomed to failure from the very beginning on. Because the original sound of a concert hall can never be achieved on a hifi-system, not even on the best most expensive ones. But a good hifi-system can introduce you to a live experience, can make the spirit of the music and interpreters accessible, can triggejoy and other emotions. And that's what playing music at home is about.


Sophisticated hifi devices like amplifiers, speakers etc. try to create a musical experience, with noticeable differences in character.


Our cables:

Our idea when developing our cables was to make them "inaudible" in the long signalling chain. Every single component of a hifi-system reduces the sensitive low-frequency audio signal's quality. Lots of connected cables add to it. This amount of cables connecting your devices must be able to transport the signal without distortion and a loss of quality. A fact, that's sadly underestimated. Most people focus on the devices themselves. But our experience shows, that the usage of high quality cables can optimise the sound way more, than spending money on even more expensive devices.


Our intention to offer special cables, which make a musical experience more authentic, underlies this realisation.


The unique conductor transporting the signal is essential. We can keep the longitudinal inductance low and prevent almost any loss of eddy current. We also keep the inherent capacitance very low.


We also thought about the problem with the insulation between the conductors, also known as dielectric material. A unique electronic part creates a powerful electrical field between the conductors, which minimises the dielectric absorption. This system is powered by the audio signal, with no external power provision needed. But it's not just the electrical field, that makes a good dielectric material, but also air.


The technology:

Our cable's base is formed by a special technology, which includes the cable structure and the electrical components.

This leads to many advantages:


The conductors' uniqueness in construction is guaranteed.

The technology to reduce the dielectric absorption enhances the sound dramatically.

Our way of manufacturing is incomparable.


Similarities and differences between Apollon and Zeus:

What those two cable lines have in common, is the exceptional technique to reduce the dielectric absorption. And the bespoke manufacturing.

The difference is in the internal structure: the Apollon-line is made with a pure copper braid. Said braid is specially processed and covers a copper made neutral conductor, covered with pure silver. The Zeus-line is made with copper strips, each rolled and therefore smoother than wrought single conductors. This copper band is folded around a copper made neutral conductor covered with pure silver.

Alternative Streitbeilegung:

Die Europäische Kommission stellt eine Plattform für die außergerichtliche Online-Streitbeilegung (OS-Plattform) bereit, aufrufbar unter https://ec.europa.eu/odr.

Wir sind seit 07.04.2018 Mitglied der Initiative "FairCommerce".

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